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RESEARCH

Market research solutions to position a product or service on current or new markets by using quantitative and qualitative techniques.
T&A Research classify the different types of research as follows:

Market

MARKET

Market potential for products and services

BRAND MIX

Brand image;
Brand impact on the decision to purchase a certain category of products and services, and on client and supplier satisfaction.

MARKET POTENTIAL

Studies to introduce a new product to the market or to enter another segment;

Identification of competitors and respective strengths and weaknesses;

Identification of market share levels of established players and new business – market share;

Market size estimation (in units or business volume).

Product

PRODUCT:

Product evaluation by consumers

CONCEPT TEST

Building on ideas that encourage the development or improvement of new products and service;
Testing concepts, name, brand, packaging, design, services bundles and promotions, among others.

PRODUCT PRE-TESTING

Study conducted before the introduction of a product so as to adjust and adapt the features being investigated to the target audience’s preferences and needs.

Product organoleptic feature test (trial, evaluation of aroma, sensation to touch);

Brand, package, and design tests;

Comparative evaluation of product features among direct competitors or substitutes.

Price

PRICING

Perception on how consumers react to product pricing

PRICE ELASTICITY TEST

MARKET POTENTIAL

Studies on the impact of prices on the decision to purchase a certain product or service category;
Studies on impact of prices on evaluation of products and services and on client and consumer satisfaction.

Market

CONSUMER

We study the behavior of shoppers at several shopping occasions so as to identify purchase patterns and their relation with the channels and players

USAGE & ATTITUDES

IIdentification of the main characteristics of clients and consumers of a certain product or service, including usage and attitudes or not;

SATISFACTION

Identification of the important aspects of a product or service in consumer satisfaction, as well as verification of satisfaction levels.

adversiting

ADVERTISING

Pre and post advertising campaign evaluation

ADVERTISING PRE-TEST

Evaluation of advertising routes or brainstorming ideas to develop campaigns or promotional policy;
Content analysis and advertising, announcements, and promotion pre-test;

COMMUNICATION TRACKING

Recall studies and evaluation of ads from advertising campaigns, such as message understanding, comprehension of goals, etc.

MEDIA HABITS

Choice criteria for medium and vehicles;

Audience profile identification;

Research on preferences and habits toward the means being investigated;

Evaluation of shows, broadcast programming, sections, columnists, feature writers, commentators, speakers, etc. of a certain medium.

Market

POINTS OF SALES

PoS diagnosis and monitoring

SHOPPER OBERVATION IN STORES

MYSTERY SHOPPER – OBSERVATION OF STORE PERFORMANCE/ SERVICE STAFF

OBSERVED SHOPPING – OBSERVATION OF SHOPPER’S DECISION TO CHOOSE CATEGORIES AND BRANDS

INDUSTRY PERFORMANCE WITH SALES TEAM

GEOMARKETING STRATEGIES

Location of strategic point;
Delimitation of areas of influence;
Search and selection of target audience;
Study on client origin.