FOR MORE ASSERTIVE SOLUTIONS
RESEARCH
Market research solutions to position a product or service on current or new markets by using quantitative and qualitative techniques.
T&A Research classify the different types of research as follows:
MARKET
Market potential for products and services
BRAND MIX
Brand image;
Brand impact on the decision to purchase a certain category of products and services, and on client and supplier satisfaction.
MARKET POTENTIAL
Studies to introduce a new product to the market or to enter another segment;
Identification of competitors and respective strengths and weaknesses;
Identification of market share levels of established players and new business – market share;
Market size estimation (in units or business volume).
PRODUCT:
Product evaluation by consumers
CONCEPT TEST
Building on ideas that encourage the development or improvement of new products and service;
Testing concepts, name, brand, packaging, design, services bundles and promotions, among others.
PRODUCT PRE-TESTING
Study conducted before the introduction of a product so as to adjust and adapt the features being investigated to the target audience’s preferences and needs.
Product organoleptic feature test (trial, evaluation of aroma, sensation to touch);
Brand, package, and design tests;
Comparative evaluation of product features among direct competitors or substitutes.
PRICING
Perception on how consumers react to product pricing
PRICE ELASTICITY TEST
MARKET POTENTIAL
Studies on the impact of prices on the decision to purchase a certain product or service category;
Studies on impact of prices on evaluation of products and services and on client and consumer satisfaction.
CONSUMER
We study the behavior of shoppers at several shopping occasions so as to identify purchase patterns and their relation with the channels and players
USAGE & ATTITUDES
IIdentification of the main characteristics of clients and consumers of a certain product or service, including usage and attitudes or not;
SATISFACTION
Identification of the important aspects of a product or service in consumer satisfaction, as well as verification of satisfaction levels.
ADVERTISING
Pre and post advertising campaign evaluation
ADVERTISING PRE-TEST
Evaluation of advertising routes or brainstorming ideas to develop campaigns or promotional policy;
Content analysis and advertising, announcements, and promotion pre-test;
COMMUNICATION TRACKING
Recall studies and evaluation of ads from advertising campaigns, such as message understanding, comprehension of goals, etc.
MEDIA HABITS
Choice criteria for medium and vehicles;
Audience profile identification;
Research on preferences and habits toward the means being investigated;
Evaluation of shows, broadcast programming, sections, columnists, feature writers, commentators, speakers, etc. of a certain medium.
POINTS OF SALES
PoS diagnosis and monitoring
SHOPPER OBERVATION IN STORES
MYSTERY SHOPPER – OBSERVATION OF STORE PERFORMANCE/ SERVICE STAFF
OBSERVED SHOPPING – OBSERVATION OF SHOPPER’S DECISION TO CHOOSE CATEGORIES AND BRANDS
INDUSTRY PERFORMANCE WITH SALES TEAM
GEOMARKETING STRATEGIES
Location of strategic point;
Delimitation of areas of influence;
Search and selection of target audience;
Study on client origin.