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PUBLIC OPINION

Throughout its history, T&A research has learned that being part of the country’s most relevant themes is paramount to those who define information as their Core Business.
T&A research categorizes research types as follows:

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OPINION POLLS

Collection and analysis of opinions and reactions of the target audience to important themes, specific facts, or public personalities, also enabling the verification of awareness level of the survey subject matter.
Opinion polls contribute to check trends and preferences of the target audience toward issues of international, national, regional, or local importance.

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EVALUATION OF PUBLIC POLICIES

Evaluation of public policies and their impact on the target audience’s daily routine;

Evaluation of public service quality;

In difficult or controversial moments of a given administration, collection of elements that can support the decision-making process to manage the crisis;

Understanding the opinion of voting citizens on the management of their leaders.

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SEARCH EVALUATION PUBLIC POLICY

Collection of data, such as “benchmark polls”, where the chances of each candidate bidding for office are evaluated;

Identification of the ideal candidate profile for each public office;

Evaluation of image of the competing candidates, political parties, and cross-party groups;

Identification of themes that may interfere in voting behavior, for or against certain candidates;

Voting intention monitoring;

Political advertising time evaluation;

Identification and monitoring of the impact of communication on the preference of voting citizens, allowing to adjust the campaign trajectory, or even offering content or elements to prepare the candidates’ speeches.