FOR MORE ASSERTIVE SOLUTIONS
LECTURES
Over these years of experience, we have the following speakers in our staff
Maria Aparecida Toledo
Professora Livia Barbosa
Lecturer
Maria Aparecida Toledo
Bachelor's degree in Economics from Pontifícia Universidade Católica São Paulo (1989), Post-graduate at Escola Superior de Propaganda e Marketing (2000), with specialization in Political Marketing at Escola Sociologia e Política (2003), Creative Solving Problem – University at Buffalo (USA) (2005). Former economist position – State Department of Economics and Risk Management – Banco do Estado de São Paulo. Current, Planning Director at Instituto de Pesquisas de Mercado e Opinião Pública Toledo&Associados.
Over the past year, she has specialized in research on food. Responsible for the "Brazilian Eating Habits" study, which is the largest mapping on eating habits in Brazil, being carried out every 5 years. The third stage of this study is about to be started A decade of studies on eating habits in Brazil.
At FIESP E ITAL, she participated in the Grupo Brazil Trends 2020, a group of researchers involved in writing the first document on Contemporary Trends up to 2020 regarding the eating habits of Brazilians. At Vanderbilt University, she conducted a study on Democracy in the Americas, coordinating the largest Project on Transportation in Latin America, users and urban mobility, for the São Paulo State Government.
At the moment, she is coordinating a study on housing behavior in Brazil and expectations for 2016.
Lecturer
Professora Livia Barbosa
Bachelor's degree in Social Sciences from Universidade do Estado da Guanabara (current UERJ), Bachelor's degree in Museology from Universidade Federal do Rio de Janeiro, Master's degree in Social Sciences from University of Chicago (USA), Ph.D. in Social Anthropology at PPGAS from UFRJ, Postdoctoral degree at University of Tokyo (Japan). Visiting Scholar at University Notre Dame (USA) and University of York (England).
Professor at the Postgraduation department and program in Social Anthropology at Universidade Federal Fluminense and Invited Researcher at Pontificia Universidade Católica do Rio de Janeiro.
Former research director at Escola Superior de Propaganda e Marketing, from 2005 to 2012. Writer of several books and articles in Brazil and abroad on consumption, food organization and the Brazilian society, among which are: Consumo Cultura e Identidade (in partnership with Colin Campbell), Sociedade de Consumo, Cultura e Empresas, O jeitinho Brasileiro e a Arte de Ser Mais Igual que os Outros, Cultura e Diferença nas Organizações, Igualdade e Meritocracia, and Rice and Beans (in partnership with Richard Wilks), Business consultant since 1992 and current partner-direct at Socius Consultoria Ltda.
TOPICS
FOOD
Eating habits – A decade on Brazil’s eating habits
Out-of-home eating
URBAN MOBILITY
Users or clients of public transportation in Brazil
BRAZILIAN HOUSEHOLD
Revisiting households in Brazil – meanings and practices
LEADERSHIP
Meritocracy
CONSUMPTION AND THE BRAZILIAN SOCIETY
Consumers moving from a passive position to an active role around information